This was a project for The Robert Gordon University Architecture department to advertise an event they hold each year called "The Big Crit".
The Big Crit is a architecture event where several prominent Architects are invited to critique students work.

A different poster was designed for each architect who was going to be attending. This enables the posters to advertise the event and the individuals at the same time. the posters work together to form a plus sign (since the Architecture Department wanted to make clear that the discussions were positive).